Developing a Social Impact Strategy
Developing a social impact strategy can help you more deeply engage with members of your audience and drive action in a way that’s transformative, not transactional.
I often work with leaders who find themselves at a critical point in time where they need high-level support from a consultant who understands that complex problems require innovative solutions.
I want to provide you with a foundation that provides the tools you need to confidently manage the unexpected and grow as needs evolve.
“River’s attention to detail, prompt and professional communication, flexibility, and depth of information and insight helped to push my understanding of marketing and communications to another level.”
Available Services
STRATEGIC ADVISING
Providing thoughtful strategic advice informs decision-making by helping you explore solutions focused on your goals. This blend of expertise and experience is a unique combination that gives you concrete solutions that are strategic and actionable.
Content strategy
Effective content strategy requires an understanding of brand alignment, share of voice, sentiment, and SEO keyword strategy. Services including content mapping and audience development to help create a robust stream of messages in support of audience engagement goals.
digital community management
Digital management goes beyond content publishing and includes insights on best practices related to community management, audience engagement, and influencer support. Account management services include campaign curation, ongoing content development, and auditing of current social media channels.
Recent Project Example
In 2021, I supported private design college RISD in their completion of a digital archive, illustrating over seven decades of activism to a public audience. This scope of work was a combination of cross-department strategic advice and inclusive design development, with content curated to align with ongoing equity objectives previously identified by administration and the student community.
A wonderful example of equity in action was the assembly and activation of a student review group who provided feedback throughout project milestones. This working group was compensated for their labor and their responses were captured to help inform future collaboration structures.
Website development and design
Prioritizing user experience is critical to your audience accessing and interpreting information and taking appropriate action. Website services include content management, visual asset management and UX auditing.
Editorial Strategy
Editorial strategy is essential to a robust organizational plan. Leveraging earned and owned media to disseminate critical information is critical to increasing engagement and building credibility. Editorial services include calendar management, media planning, pitching, and speaker prep.
RECENT PROJECT EXAMPLE
In 2020, I had the opportunity to speak with student organizer Jocelyn Asturias, an L.A. college student advocating with Our Turn National to disrupt education inequity. Through interviewing Jocelyn over the phone, I was able to develop a Q&A-style blog to present her responses in a digestible way that was featured on the website.
Collaborating with Jocelyn at every stage of the content development process was critical to ensuring the final version of the blog aligned with her expectations and authentically captured her voice.
Email Marketing
Whether you want a regular newsletter series, fundraising campaign or something more formal, email marketing services include editorial planning and template development to ensure both the visual and written communication you develop is effective.
Project Management
There are times when having someone oversee all aspects of a complex project is just what you need. Project management services include a discovery session, an in-depth project timeline, cross-department liaison services, and third-party vendor communication.
fundraising strategy
Whether fundraising is tied to a special event or you are cultivating an individual giving approach, digital best practices continue to influence gift development. Advising can include how best to motivate your audience to donate, storytelling that includes a fundraising lens and more.
Branding
Distinguishing yourself from the competition and rising above the “noise” with an authentic and memorable brand identity is no easy task. Branding support includes auditing services and the creation of messaging and visual brand guidelines.
leadership training
I enjoy coaching social impact leaders and small teams who are excited about streamlining workflows, limiting dysfunction, and advancing continued learning. Collaborating in this capacity allows me to provide mentorship combined with informed expertise based on both lived experience and evidence-based insights.
Freelance Writing
Clear and concise content will ensure your persuasive messaging is developed to drive your audience to action. Freelance writing services include an exploratory discovery meeting to understand audience goals and brand alignment.