River’s Consultant Approach
Having a coordinated and thoughtful digital marketing strategy can help you more deeply engage with these members of your community and drive action in a way that’s transformative, not transactional.
I often work with people who find themselves at a critical point in time where they need high-level support from a consultant who understands that complex problems require innovative solutions.
I want to provide you with a foundation that gives you the confidence and tools you need to manage the unexpected and grow as needs evolve.
All of the services below that be customized into an engagement that best meets your immediate needs.
You can also learn more about how I structure client relationships and view portfolio examples to dive deep into what’s possible.
“River’s attention to detail, prompt and professional communication, flexibility, and depth of information and insight helped to push my understanding of marketing and communications to another level.”
Digital Marketing Services
Social Media managment
Strategic social media management goes beyond content publishing and includes advice on best practices related to frequency, audience engagement, and influencer support. Account management services include campaign curation, ongoing content development, and auditing of current social media channels.
Content development
Effective content strategy requires a keen understanding of brand alignment, share of voice, sentiment, and SEO keyword strategy. Services including content mapping and audience development to help create a robust stream of messages in support of audience engagement goals.
Recent Project Example
In 2021, I supported private design college RISD in their completion of a digital archive, illustrating over seven decades of activism to a public audience. This scope of work was a combination of cross-department strategic advice and inclusive design development, with content curated to align with ongoing equity objectives previously identified by administration and the student community.
A wonderful example of equity in action was the assembly and activation of a student review group who provided feedback throughout project milestones. This working group was compensated for their labor and their responses were captured to help inform future collaboration structures.
Website management
Understanding the complexities involving user experience is tantamount to your audience accessing, interpreting available information, and taking appropriate action. Website services include content management, visual asset management and UX auditing.
Email Marketing
Whether you want a regular newsletter series, fundraising campaign or something more informal, email marketing services include editorial planning and template development to ensure both the visual and written communication you develop is effective.
Branding
Distinguishing yourself from the competition and rising above the “noise” with an authentic and memorable brand identity is no easy task. Branding support includes auditing services and the creation of messaging and visual brand guidelines.
Editorial Strategy
Editorial strategy is essential to a robust organizational plan. Leveraging earned and owned media to disseminate critical information is critical to increasing engagement and building credibility. Editorial services include calendar management, media planning, pitching, and speaker prep.
RECENT PROJECT EXAMPLE
In 2020, I had the opportunity to speak with student organizer Jocelyn Asturias, an L.A. college student advocating with Our Turn National to disrupt education inequity. Through interviewing Jocelyn over the phone, I was able to develop a Q&A-style blog to present her responses in a digestible way that was featured on the website.
Collaborating with Jocelyn at every stage of the content development process was critical to ensuring the final version of the blog aligned with her expectations and authentically captured her voice.
Project Management
There are times when having someone oversee all the nuts and bolts a complex project entails is just what you need. Project management services include a discovery session, an in-depth project timeline, cross-department liaison services, and third-party vendor communication.
Freelance Writing
Clear and concise content will ensure your persuasive messaging is developed to drive your audience to action. Freelance writing services include an exploratory discovery meeting to understand audience goals and brand alignment.
Additional Services Offered
Artist Management
I help emerging and experimental artists, musicians, writers and creative teams advance their work in a way that retains their authenticity. The lens I use is rooted in a deep understanding of oppressive systems and frameworks that keep many forms of self-expressing and creativity from flourishing.
Through the development of strategic and outside-of-the-box digital marketing and communications methods, artists are given the tools to grow and expand their online presence and business model, while remaining sustainable as they grow their careers
I offer consulting services to artists in the areas of branding, communications, grants management, crowdfunding, partnership building and production.
Strategic Coaching
I enjoy collaborating with social impact leaders and small teams who are excited about streamlining workflows, limiting dysfunction, and advancing continued learning.
During our coaching engagement, we develop a tailored and actionable plan together and you walk away with a firm understanding of the choices at your disposal.
Working with me in this capacity allows me to provide mentorship combined with informed expertise based on both lived experience and evidence-based insights.