Why I Love What I Do

I fulfilled a lifelong dream when I relocated from Arizona to the East Coast in the fall of 2010 after proudly graduating with my undergraduate degree in public relations. I have led national marketing and communication campaigns over my decade-long career with partners like The Rhode Island School of Design, The Peace Corps, NBC News, and President Obama’s White House Administration.

In the spring of 2020, I obtained my master’s in communication from Clark University. In 2022, I completed The University of Pennsylvania’s master’s level Executive Program for Digital Media in Social Impact and served as an alumni Teaching Fellow in 2023.

Before transitioning to consulting in early 2020, I previously served as National Senior Communications Manager for the education nonprofit organization City Year and Marketing and Communications Manager for youth mentoring intermediary MENTOR: The National Mentoring Partnership.

Beyond my professional interests, I am invested in activism and community building and serve as a mental health and youth advocate. I am also a freelance writer and the author of Awakening to Nature’s Beauty 10 New England Meditations for the Wandering Spirit, an immersive book encouraging self-care and exploration of the outdoors.

I founded WordSpark Digital Consulting because I enjoy the nature of innovation and freedom that entrepreneurship brings. I am a big-picture thinker, transformational leader, educator and mentor with an unending passion for helping innovative social impact leaders and creatives meet their digital marketing and communication goals.

“Ethical consulting practices and transparency within client relationships are at the core of WorkSpark’s values.”
— River Ingham, MSc, Founder and Owner, WordSpark Digital Consulting

Education

Master of Science in Communication (MSC) from Clark University in Worcester, Massachusetts. (May 2020)

Master’s thesis topic: Dating in the Digital Age: Challenging Racial Bias to Reduce Inequity in Online Spaces

Master’s Level Certificate, Executive Program in Digital Media for Social Impact from the University of Pennsylvania, Center for Social Impact Studies in Philadelphia, Pennsylvania. (June 2022)

Bachelor of Science (BS) in public relations with minor degrees in photography and sociology from Northern Arizona University in Flagstaff, Arizona. (May 2010)

Advanced Skills

Social Media: Instagram, Facebook, Twitter, LinkedIn, YouTube, Snapchat, TikTok

Email Marketing: Marketo, MailChimp, Constant Contact, Salsa Labs, FloDesk

Content Management: WordPress, Sitefinity, Squarespace, Expression Engine, Joomla

Customer Relationship Management: Salesforce, CVent, GiftWorks, Aptify, Calendly

SEO/SEM: Google Analytics, Google AdWords, BrightEdge

Project and Editorial Management: Basecamp, Asana, Wrike, Later, Slack

Media Tracking and Reporting: Cision, MeltWater, PR Newswire

Creative Services: Adobe Photoshop, Illustrator, InDesign, Acrobat, Canva, KDPublishing

Microsoft Office: Word, Excel, Powerpoint, Publisher

Community Engagement

Mental Health Advocate, National Alliance on Mental Illness, (November 2013-Present)

Participate in various local and national fundraising, policy and social media opportunities to help end stigma and educate the public on issues related to mental health. Personally raised over $3,400 as part of the annual NAMI Walks event.

Founder, The Dream Big Education Award, Glendale High School, (November 2018-December 2023)

Worked directly with Glendale Union High School District school leaders and administration to create and manage The Dream Big Education Award, honoring rising seniors at my former high school in Arizona who face financial barriers to college and career. $2,600 has been granted to date.

Community-Based Mentor and Foster Care Advocate, Silver Lining Mentoring, (December 2015-August 2021)

Served as a volunteer mentor in the Greater Boston community and an advocate for foster care policies that support youth and families.

CONNECT WITH WORDSPARK ON SOCIAL

Happy Earth Day and third publishing anniversary to Awakening to Nature’s Beauty! 🥳 This book of short stories, including original art from Moriah Mylod-Daggett @birdseyeintheattic has opened up many conversations with readers about the import
Thankful to get a sneak peek of Isaiah Zagar’s Self-Portraits on Paper exhibit curated by the extremely talented @chelseylusterart and take a clay tile making class last month at @phillymagicgardens. March also included a first visit to Chica
Special thank you to podcast host and @clarkuniversity student Manny Torto and @clarkentrepreneurship leader Teresa Quinn for the invitation to share in conversation discussing inclusive marketing and communication practices. “Remaining inclu
We're quickly approaching the end of 2023 with nearly 12 months of memories behind us. I'm so grateful to the clients who trusted me with their special projects and initiatives in this third year of social impact consulting with WordSpark.&
One thing you may not know about me is that I LOVE live music. This year, I've been to over 20 concerts and travelled cross-country more than once to go to shows. I listen to pretty much all genres you can think of, from indie rock to folk harp to ex
I had the honor of hearing Zeinab Diomande speak about the evolution of her practice, the intention behind the vibrant colors and tactile materials she uses, and how she gives her "alter-egos" freedom in her work. If you're Philly-based or
A love of music, film, books and other forms art is developed for me from a very young age. Spending hours at my local library finding a beloved story, collecting cassette tapes from secondhand stores, taking the bus to see independent movies I read
Mentoring has been a part of my life for over 20 years. I’ve seen positive relationships built and sustained from all sides as a mentee, mentor and marcomm professional in the mentoring/education field. So wonderful to connect with two leader
JOY spotting in San Francisco! Whenever I travel, spending time honoring nature is at the top of my priority list. 🌿 These photos were taken at The Japanese Tea Garden and Visitor's Center at The Golden Gate Bridge. Grateful for the opportunity to
First trip to Milwaukee! Grateful 🙏🏼 for these amazing youth leaders and to be a part of a three-day mentoring training pilot focused on uplifting Black and Brown girls and femmes. After months of strategic planning and content development, I had
**JOY SPOTTING** 🌞 When the sunshine is warm and the spring plants and flowers are blooming, I savor each minute spent outdoors away from screens and digital distractions! Celebrating and honoring nature helps to center me in the midst of a busy sc
First Convening as a @csis_penn Teaching Fellow complete! 👏🏼👏🏼 Thank you to my co-Fellow @comcaster.michael and the entire Teaching Team for building a collaborative experience for all. Proud to share my perspective as an alum with this year&rsqu