“Going viral” seems to be the gold standard when thinking of big picture goals related to audience engagement. Are viral moments overrated? Should they be an integral part of social media strategic planning?
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Whether you have 10 or 10,000 guests, there are event vendors to organize, decor to be selected, signage, invitations, the list goes on. Planning for social media engagement may be the last thing on your mind.
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River Ingham launched their digital marketing consultancy WordSpark in early 2020. Read more about their professional history, passion for leadership and intention for her business.
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