Catie's Closet
2020
Boston, Massachusetts
“River was absolutely amazing from start to finish. Not only did they work with our tight deadline, but they also produced beautiful, effective work. It was digestible for us, and the content was exactly what we were looking for. Thank you for bringing a new, energized lens to our organization!!”
Catie’s Closet improves school attendance and graduation rates, as well as the mental, emotional, and physical health of students facing poverty, homelessness, and other crises by providing free, in-school access to clothing and basic necessities and uniting with community partners to meet students’ other immediate needs.
Created social media engagement toolkit and online campaign to encourage individual fundraising in the wake of the COVID-19 pandemic.
The "We'll Be There" campaign was created to storytell the credibility, history and effectiveness of the Catie’s Closet operating model and the 10 years of service to Massachusetts students and families.
Edited gala emails to align content with organization brand and voice.
Provided strategic social media guidance to be used for ongoing engagement planning.