Coaching 4 Change

2022
Taunton, Massachusetts

“River’s attention to detail, prompt and professional communication, flexibility, and depth of information and insight helped to push my understanding of marketing and communications to another level.”

— Pete Berman, Co-Founder and Chief Marketing Officer, Coaching4Change

Coaching4Change is helping to bridge the student support gap in under-resourced schools and districts. We train and place a group of local, talented, and diverse college students in school settings to support students in need with more individualized attention.

Conducted comprehensive audit of digital marketing practices resulting in customized reports with strategic recommendations for improvement.

Developed content strategy and customized workflows for social media management of owned Instagram, Twitter, Facebook and LinkedIn profiles.

Provided insights framework for ongoing analytics management.